Abstract
India is the world’s most populous nation, and its economy is mainly dependent on agriculture. People use potatoes in different forms in their everyday lives, making them one of the stable foods in India. Gujarat is a major producer of potatoes in India, followed by Uttar Pradesh, West Bengal, and Bihar. This study aimed to determine the factors influencing Gujarati farmers to adopt potato contract farming. Data was collected randomly from potato contract farmers. Gujarat as a whole was examined in the study. A well-structured questionnaire collected primary data from 130 farmers who adopted potato contract farming. Factor analysis was used to identify potato farmers’ adoption of contract farming. The data collected were analysed using SPSS software. Only two factors in this study accounted for a variance of 62.0%. The benefits of contract farming variance were found to be 33.3%, while the awareness of contract farming variance was 28.7%. As a result of the benefits of contract farming and the awareness of contract farming, potato farmers adopted contract farming. The benefits of contract farming include a price guarantee, financial support, assurance of marketability, and risk reduction. Farmer awareness of contract farming includes understanding its advantages and how to resolve problems in contract farming. It is recommended that cooperatives and Farmer Producer Organizations become involved in farming to protect farmers’ rights.
